I am Prof. Dr. Hans-Willi Schroiff, a Marketing and Market Research academic and practitioner with more than 30 years of academic and business experience.
I am currently teaching New Product Development at the European Business School (EBS) in Oestrich-Winkel (Germany). From February 2021 onwards, I will assume additional teaching liabilties at the Marketing area of the University of Cologne.
I live in Neuss, Germany, with my wife Marion. Besides enjoying our six grandchildren, I have remained an avid and dedicated guitar player and I continue to tour in Germany with my trailblazing R&B Band „Mind The Gap„.